Kutetailor, a premier custom clothing manufacturer distinguished by high-quality custom apparel and exemplary customer care, hosted a trunk show in New York City from January 17 to 20 to strengthen its presence in the US as one of the best clothing manufacturers. Boasting over many years of experience in the MTM suit sector, we have emerged as a trusted partner for fashion labels and designers worldwide. The trunk show provided us with an ideal platform to display our latest collections to New York’s fashion community. Attendees’ enthusiasm strengthened our beliefs regarding opportunities in the large US fashion industry.
What is a Trunk Show?
A trunk show is like a pop-up retail event where the manufacturers, designers, or their salespeople can display and sell their lines directly to customers. Back in the day, traveling sales guys would carry samples in trunks to different stores and showrooms to show people what they had. Even today, trunk shows allow designers to have face-to-face interactions with clients, gain valuable market insights, and establish stronger relationships. For customers, trunk shows offer an exclusive shopping experience with one-on-one assistance from the designers. Overall, trunk shows boost visibility and sales for emerging brands.
Kutetailor’s Memorable Attendance at the Trunk Show
At our trunk show, we unveiled our spring and summer collection featuring relaxed silhouettes and eco-friendly fabrics. The collection included a wide range of MTM suit outfits ideal for the warmer seasons. Flowy fabrics in various pleasing tones dominated the collection. As one of the best clothing manufacturers, we also launched a special line of clothing for working from home. The collection was well-received for its soothing color palettes and comfortable yet stylish designs catering to the new hybrid work-fashion trends.
Additionally, we announced the establishment of our Kutetailor New York branch to oversee our operations in the USA. Our CEO, Sherry Zhang, attended the trunk show in person and addressed the unveiling ceremony, speaking about her vision to disrupt the American custom clothing industry with Kutetailor’s outstanding quality, ethical production practices, and personalized customer experience. She believes the new venture will allow us to build stronger bonds with our clients and partners through ongoing local interactions. The event provided the perfect occasion to introduce our brand as one of the best clothing manufacturers and our capabilities to New York’s vibrant fashion community.
Reasons for Establishing the New York Branch Company
With the launch of our New York branch, we aim to take our business to the next level and make a bigger impact in the USA.
1. Strategic Focus on the US Market
The large size and continued growth of the US fashion industry was highly attractive to drive our global expansion. New York, as the epicenter, also allows our best clothing manufacturer brand access to major clients, events, and networking opportunities. With local expertise, we can leverage industry insights to tailor our offerings best for the American market.
2. Real-Time Awareness of Fashion Trends
Being located in New York gives our teams a front-row view of constantly changing trends. By interacting directly with local designers, stylists, and media, our in-house team gains a stronger understanding of aesthetic and cultural influences. This timely feedback helps our best clothing manufacturer brand ideate more relevant collections.
3. Better Service for American Clients
With dedicated teams based in New York, we can provide more personalized services to our US partners. Clients will experience quicker sample approvals and shorter lead times through better oversight of production timelines and localized meeting scheduling based on US time zones. Our goal as one of the best clothing manufacturers is to deliver an unprecedented client experience through this strategic expansion.
Conclusion
In summary, the successful trunk show in New York marked the beginning of Kutetailor’s expansion plans to strengthen our presence in the USA. With outstanding production capabilities and client-centric services, we aim to be the best clothing manufacturer and preferred manufacturing partner for emerging fashion startups and businesses. Being located in the cultural and commercial epicenter of American fashion will allow us to form influential partnerships and alliances with major fashion houses and retailers. To know more about our services and latest collections, feel free to contact us. We look forward to serving the flourishing American fashion industry from our new branch in New York.